A marketplace filled with eerie artwork, handmade crafts and horror-inspired designs might sound like something out of folklore, but The Witches’ Gathering in Bowmanville is far from supernatural.
While its name sparks curiosity, it can also be misleading. Rather than a mystical gathering, it celebrates alternative artistry, offering a creative and unique space for local talent.
Launched in October 2022 by local artist Julia Latanski, The Witches’ Gathering began as a humble yard sale aimed at providing a platform for alternative artists. However, the name has led some to mistakenly assume it’s an occult gathering or tied to supernatural themes.
“It’s not necessarily witches,” Latanski explained. “People hear the name and think of the supernatural. Honestly, it was meant to be a playful nod to the quirky, mysterious figure—like the weird lady at the end of the street.”
Still, misconceptions persist despite its artistic intentions.
While the event features a broad range of alternative artwork, vendors have faced pushback from potential attendees who expect something darker. The market itself is far from mystical; it’s about fostering creativity and individuality, featuring everything from horror-inspired designs to handmade crafts.
For organizers, this misunderstanding has become a recurring challenge. As Sarah Eibich, owner of Markets Ontario, put it, “The reason I really love having these events here, is it allows our community to be able to come out and feel like this is a safe space for them to look at alternative artwork.”
Despite the lingering misconceptions, the market has continued to thrive. It has grown into a twice-yearly event, each one blending art, food and music while creating a space for diverse creative expression. “You make friends with everyone, and it’s really focused on the people and not so much the corporate selling,” said Erin Shine, a graphic designer who participates in the event.
Whether it’s the “Winter Fire” event in January or the “Pop Pumpkin Pizza” gathering in August, these events draw people together who might otherwise feel alienated from mainstream markets.
Still, the term “witch” carries a complex history, influencing how the market is perceived. According to the publication The Esoteric Witch, the term “witch art” carries misleading historical baggage. Witches were historically feared and depicted as sinister figures, and the name still carries some of that dark, ominous connotation. However, modern witchcraft has evolved into a symbol of empowerment, rebellion and feminine strength. Today’s artists embrace the term “witch” to reclaim their power, celebrating spirituality and autonomy rather than darkness or evil.
For those who remain hesitant, Eibich reassures them. “We want to bring more people into our community, so they feel safe and welcome. It’s about embracing diversity, creativity and the freedom to express oneself—no matter how unconventional.”
The event has become a reflection of its community—diverse, welcoming and focused on building connections. In the end, it’s the people and the art that define The Witches’ Gathering, not the misconceptions tied to its name.