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Veterans need more young people to support the future of the poppy campaign

A loud ringing echoes about the empty room, ricocheting off stacks of cardboard boxes.Christine Chapman answers the phone with one hand and counts black...
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Veterans need more young people to support the future of the poppy campaign

A loud ringing echoes about the empty room, ricocheting off stacks of cardboard boxes.

Christine Chapman answers the phone with one hand and counts black centre pins for poppies with the other.

As the chair for the Royal Canadian Legion poppy campaign in Bowmanville, Chapman volunteers from the beginning of October to Nov. 11, expecting nothing in return.

“A lot of money is donated to the hospitals, veteran groups, the sea cadets, the air cadets, that’s where our money goes,” said Chapman holding tight to her large binder. “It goes back into the community. The Legion does not get a penny.”

Several white bins that are full of red poppies and rubber bracelets that read, "Lest we forget." The bins are stacked on top of each other. Each bin has blue or white rope tied to the left and right sides to make them easy to carry.
The sales from the Royal Canadian Legion's Poppy Campaign in the first weeks of November, support Canadas veterans and their families. Just last year, the Bowmanville Branch donated $50,000 to Marigold Hospice Care. Photo credit: Trinity Vandeloo

It also raises money to support veterans and their families—covering everything from food to essential home repairs.

Due to a decline in membership and financial strain in recent years, several branches across Canada have closed their doors for good. This loss has lasting impacts on veterans and the communities that support them.

The end of the First World War

When the First World War ended, Canadian soldiers returned home in need of support. They quickly realized the only people they could rely on were each other.

In 1925, groups of veterans united to form the Canadian Legion of the British Empire Service League. In the early 60s, “British Empire” was dropped, and Queen Elizabeth II allowed the Legion to use the title “Royal.”

The following decades saw growth through remembrance education and youth community programs.

Today, the organization has 270,000 members across 1,350 branches, according to the Royal Canadian Legion website.

The oath

When they join, members swear an oath to support the poppy campaign. A promise that goes largely unfulfilled at the Bowmanville legion.

A large board with dates, locations and times for canvassing local businesses to sell poppies. The top of the board reads "Canvassing Sign-up Sheet." The board is lined with red poppy stickers.
The Bowmanville legion had a large sign up sheet sitting in its main room for weeks leading up to Nov. 11. Only a few members signed up to canvass the local businesses and sell poppies. Photo credit: Trinity Vandeloo

“We have a board out there that has numerous spots for people to donate two hours of their time, and we can’t get more than a dozen people,” said Rory Thompson, the legion’s property chair.

A man sitting in a chair wearing a dark blue zip up hoodie, a blue and white collared shirt underneath a a red poppy pinned over his heart. Behind him are two hanging flags, to the left a Canadian flag and to the right an Ontario flag.
Rory Thompson is the property chair for the Bowmanville legion. Thompson has been at the Bowmanville legion for more than 15 years and is a passionate advocate for the poppy campaign. Photo credit: Trinity Vandeloo

“It’s very important for people to remember the sacrifices that these people made. That’s why we’ve got what we have today because of what they did, and we better never forget about it,” said Thompson.

With an aging membership, the act of remembering becomes more difficult every year. As veterans die they take their stories with them.

According to a story in the Canada’s National Observer, about half of the legion’s members are aged 65 or older.

As the poppy chair, Chapman feels the effects of the aging demographic.

“They have physical ailments, or they’re just tired. You know they’ve put in 15 years, and they feel it’s time for someone else,” said Chapman.

The next generation

Three green wreathes with red poppy&squot;s decorated the bottom half and a purple bow tied at the top. The left wreath has a ribbon that reads "Canada" while the right wreath has a ribbon that reads "Province of Ontario," the middle wreath has no ribbon. Behind the wreathes are tables stacked with brown cardboard boxes.
The Royal Canadian Legion in Bowmanville sells memorial wreaths to raise money for veterans in the weeks leading up to Remembrance Day. Local institutions can purchase the wreaths in advance and the boxes sit at the legion until pick up. Photo credit: Trinity Vandeloo

Larry Bryan, an active member of the legion and self-taught historian, has dedicated his life to sharing the stories of Canada’s veterans.

With his actions, Bryan hopes to pass the torch to the next generation.

“We don’t glorify war. They have to realize that that everybody who ever signed the dotted line, myself and my brother, it’s a blank cheque,” said Bryan. “We signed our life to our country.”

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