Think hot lingerie.
Before Rihanna took on lingerie, Victoria’s Secret would have been the first thing to pop to mind but the singer-turned-entrepreneur’s lingerie line is the newest, sexiest and most diverse fashion line of lingerie the world has seen.
When comparing Savage X Fenty to Victoria’s Secret, it becomes apparent Rihanna’s line is better. Not only is the lingerie colourful and edgy, it has a diverse group of models.
The models show how the lingerie fits every different type of woman.
The Savage X Fenty show took place at New York Fashion Week (NYFW) and was the most contemporary and entertaining show yet with models of all shapes and sizes, including male models, LGBTQ+ models and models with disabilities.
Models included Laverne Cox, Alek Wek, Joan Smalls, Cara Delvigne, Normani, Bella and Gigi Hadid.
The entertainment was spectacular and unlike any fashion show. The music, the lights, the dancing and movement all contributed to this art piece.
Victoria’s Secret is a now out-dated line because it does not portray realistic body images but the Savage line represents lingerie anyone can picture themselves wearing.
In the past few years, Victoria’s Secret has included more diversity in their shows, however, in 2018 Victoria’s Secret released a statement saying they will not include transgender or plus-size models in their runway shows because this does not “fit the fantasy,” says the company’s CEO.
According to Business Insider, the company’s American market share dropped from 33 per cent to 24 per cent in the span of two years.
Victoria Secret’s board of directors was found to have 12 members, nine are men.
What Savage X Fenty has that Victoria’s Secret doesn’t is a female lens. Rihanna was clear about this line’s purpose: lingerie that women define as sexy rather than how men define sexy.
Victoria’s Secret did not change their models or branch out to find a new look. Every year it has models five feet 11 inches tall, weighing less than 115 pounds: Adriana Lima, Kendall Jenner and Candace Swanepoel. There is not an issue with this size or shape but it just doesn’t represent every woman.
Many customers are disappointed with Victoria’s Secret for not being inclusive or portraying realistic body types.
After the statement made by the brand’s CEO, saying the line would not include overweight or transgender models, social media hasn’t been able to embrace the company.
Victoria’s Secret is out, enter Fenty.
Rihanna took what every type of woman and man look like from every part of the world and included this in the 2019 NYFW show.
Rihanna performed, enticed the audience and truly brought her personality into the lingerie. Who better to represent a lingerie line than a woman of power?
Victoria’s Secret will not be having their annual fashion show this year due to low viewings on TV. Savage X Fenty was an eye-opening show with edgy fabrics and vibrant colours, it was an electrifying display of diversity.
Savage X Fenty is now redefining hot lingerie.