A celebration of Oshawa’s music culture is on the way as the Music Business Management program of Durham College is preparing for Oshawa Music Week, a week-long music festival debuting April 5 and running until April 12.
The events will take place over a variety of venues including The Moustache Club, and both Durham College and UOIT’s Oshawa campus.
“Oshawa has a rich music culture,” said MBM program professor Tony Sutherland. “Hence our new brand: Oshawa Music Week, with the focus on Oshawa and its music scene.”
Oshawa Music Week has been a staple in the community in one form or another, most recently known as Oshawa’s Reel Music Festival, for the past 18 years. Through the years it has been run and organized by the MBM program. This year the MBM program made the choice to change the name and rebrand itself.
“It’s definitely a good move on our part,” said Jennifer Archibald, a second year MBM student and director of marketing and advertising for Oshawa Music Week. “We chose to go with Oshawa Music Week in order to really represent the community.”
Archibald said it used to be called the Reel Music Festival because the event had a film component. She said the new brand more properly represents the community, better reflecting the goal of the event as it showcases local talent.
New to this year’s music festival is the OMW Award Show. The award show covers five categories to be given to local artists, industry personnel, and businesses in the region.
While the nomination period is now over, the voting process started March 9 and the public still has time to vote for their favourite local artists.
Archibald said the event provides a unique opportunity for local musicians to attend and benefit from the show, as there will be industry professionals at the panels and conferences who will be able to provide advice, criticism, and insight.
“If you’re a musician, if you’re an artist of any kind, you can come and learn about opportunities that are available to you in the community,” said Archibald. “For example, skill development or funding, or they can just come by and watch the show.”
Oshawa Music Week’s first event, World Music Festival, will run Thursday, April 5 on Durham College’s Oshawa campus. Performers are yet to be announced but World Music Festival is free for the public to attend.