3D movies are officially one step closer to being passé.
British news website Mirror just recently proclaimed the death of 3D in an article entitled “3D TV is officially dead: Sony and LG to drop support for 3D movies and TV shows this year”. The death of 3D television has been the subject of speculation by technology websites and publications for years. It appears we’ve reached the end of 3D, in the living room at least.
The death of 3D TV should come as no surprise. It was a gimmick: an overpriced ploy that fizzled out in 7 short years. Don’t even mention the glasses that came with these atrocities. Sony and LG were the only companies still manufacturing 3D Television, effectively putting an end to its short lifespan.
Moviegoers sometimes don’t have much of a say when it comes to 2D over 3D in the movie theatre, but the audience still dictates how it watches movies at home. 3D appears to be a no-go.
3D has always been an easy way to make a buck. Oh, a movie is celebrating a milestone? Quick, let’s put lipstick on it, call it 3D and charge extra. When all else fails, a gimmick can boost sales. It’s an age-old tradition to have someone parade in a costume in front of establishment, hand out coupons in the hopes of attracting new clientele. 3D is the proverbial chicken in the costume and this chicken has stopped laying eggs.
Granted, movies like Marvel’s The Avengers have made spectacular use of 3D, a technology that saw its apogee with 2009’s epic science fiction film Avatar.
When done well, 3D lands itself to incredible visuals. But for the most part, the movies using 3D don’t need it. Maybe there’s a scene or two where you see a glimpse of a third dimension but usually it’s nothing earth-shattering. This is especially true when it comes to movies like Titanic that have made a revamped return to the cinema. Here, the appeal of 3D is superficial: purely cosmetic.
There is one place where 3D will remain: the local cinema. Wearing 3D glasses at the movie theatre has become something of a tradition for moviegoers.
While opinions on 3D technology are split, feelings about movie ticket prices are not. The price of a general admission (ages 14-64) ticket at the local Cineplex currently stands at $12.50. A 3D ticket for the same movie is $15.50. It’s time to put an end to cheap 3D glasses and spend those extra dollars somewhere else, like the concession stand.
The market will always be saturated with new, expensive and useless technology. But 3D is one trend that won’t be missed. The death of 3D television was first, now let’s hope 3D at the Cineplex isn’t far behind.